2023-2024 EGCC Catalog and Student Handbook 
    
    Jun 20, 2024  
2023-2024 EGCC Catalog and Student Handbook
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BUS 217 - Consumer Behavior


Credits: 3

Examine the cultural, social, psychological, and individual variables involved in consumer behavior. Review marketing practices that influence buyer decisions. Focus on the essential skills and persuasive techniques to affect a sales cycle.

Theory: 3



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