BUS 217 - Consumer Behavior

Name: Martin Luther King Day Campuses Closed
Start: 2022-01-17T00:00:00-05:00
End: 2022-01-17T23:59:59-05:00

Credits: 3

Examine the cultural, social, psychological, and individual variables involved in consumer behavior. Review marketing practices that influence buyer decisions. Focus on the essential skills and persuasive techniques to affect a sales cycle.

Theory: 3