2023-2024 EGCC Catalog and Student Handbook 
    
    Jun 20, 2024  
2023-2024 EGCC Catalog and Student Handbook
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BUS 215 - Interactive Advertisement


Credits: 3

Students compare and contrast traditional and interactive outlets in order to develop a clear understanding of the demand for advertising and marketing on-line. Students discover and apply new methodologies in developing and working with interactive e-commerce. Students learn the unique characteristics and techniques of media writing and apply them to interactive media production.

Theory: 3



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