2023-2024 EGCC Catalog and Student Handbook 
    
    Jun 20, 2024  
2023-2024 EGCC Catalog and Student Handbook
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BUS 207 - Salesmanship


Credits: 3

Basic principles of selling with emphasis on placing the principles into practice are presented. The course emphasizes the human relations aspect of selling. Beginning the sale, overcoming objections, making effective demonstrations and closing the sale is also covered as well as the internal and external factors of customer behavior and ethical considerations.

Theory: 3



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