2023-2024 EGCC Catalog and Student Handbook 
    
    Jun 20, 2024  
2023-2024 EGCC Catalog and Student Handbook
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BUS 205 - Advertising and Promotion


Credits: 3

The purpose and benefits of advertising and its effects on human behavior are reviewed. Also scheduled is an examination of the types of media including: newspapers, television, direct mail, radio, magazines and outdoor. The legal and moral aspects of advertising also are presented as well as ethical considerations.

Theory: 3



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