BUS 205 - Advertising and Promotion

Name: Martin Luther King Day Campuses Closed
Start: 2022-01-17T00:00:00-05:00
End: 2022-01-17T23:59:59-05:00

Credits: 3

The purpose and benefits of advertising and its effects on human behavior are reviewed. Also scheduled is an examination of the types of media including: newspapers, television, direct mail, radio, magazines and outdoor. The legal and moral aspects of advertising also are presented as well as ethical considerations.

Theory: 3