2022-2023 EGCC Catalog and Student Handbook 
    
    May 04, 2024  
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2022-2023 EGCC Catalog and Student Handbook [ARCHIVED CATALOG]

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BUS 217 - Consumer Behavior

Credits: 3

This course examines the cultural, social, psychological, and individual variables involved in consumer behavior. Students will review marketing practices that influence buyer decisions.Emphasis will be placed on the essential skills and persuasive techniques to affect a sales cycle.

Theory: 3


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