2022-2023 EGCC Catalog and Student Handbook 
    
    May 04, 2024  
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2022-2023 EGCC Catalog and Student Handbook [ARCHIVED CATALOG]

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BUS 201 - Principles of Marketing

Credits: 3

This course covers the fundamentals of modern marketing, consumer behavior, marketing strategy, product pricing, promotion and distribution.

Theory: 3


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